WELCOME TO OUR NEWEST CHAMBER MEMBERS!
SUTTON WEST COAST REALTY ~ Ellen Bergerud
5354 Sooke Road, Sooke BC
Ellen Bergerud, Waterfront and Residential Realtor
Ellen's website is designed to be informative about Real Estate and Life, in Sooke and Victoria. A picture is worth a thousand words, so be sure to have a look at her links and listings. Over the years, her experience has included numerous waterfront and oceanfront property listings and sales.
Ellen is a Realtor you can rely on to do the research, keep things on track, and negotiate on your behalf. Her mandate is to help make wise Real Estate decisions by arming you with information relevant to your plans and circumstances. She will follow through every step of the way, until you are happily settled in.
Barristers and Solicitors ~ New Sooke Location
6689 Sooke Road, Sooke BC
Located within the Modern Mortgage Building in the heart of downtown Sooke, Lawyers Emily Drown and Justin Hanson are representing Stevenson Luchies & Legh at their recently opened new location in Sooke and will be regularly available for clients. Evening and weekend appointments are also available.
Emily maintains a general practice, with an emphasis on the following areas of law:
- Civil and commercial litigation including family law, estate litigation, and business, property and construction disputes;
- Real estate including residential purchases, land development, commercial leasing and financing;
- Wills and estates; and
- Company law including incorporations, reorganizations and asset and share purchases.
Justin’s primary practice area is in Strata Property Law. He has advised or represented over 150 Strata Corporations from Victoria, to Sooke, Sidney and beyond, in matters ranging from internal governance issues, property disputes with neighbours, leaky condo remediation and everything in between. Beyond his Strata Property Law practice, Justin also practices in the area of Civil Litigation and has successfully fought cases at all three levels of court in British Columbia, on topics ranging from construction disputes, contractual disputes, property disputes, and corporate disputes. Justin also assists clients in conveyancing and refinancing of residential properties.
BUSINESS TIPS, by Ken Stratford
This new series of business tips is brought to you by Ken Stratford, the Sooke Chamber’s strategic advisor. Ken’s organization mentors and advises over 150 small business owners every year in all aspects of commerce, including business planning, marketing and growth.
In Tough Times, the Tough Get Going
Every business goes through tough times. If your business hasn’t experienced one yet, just wait, it will. Tough times come as a natural result of business growth (too much or too little), changes in economic conditions or market demand, changing technology, moving offices, illness (primarily yours) as well as a host of other reasons. Tough times can even come as a result of something good happening to your business (such as a very large order you can’t handle) so how can you prepare for tough times, or navigate the waters, if you’re in them right now?
Watch for Warning Signs - Be alert to clues in the local and global economy. Watch for trends, watch what your competition is doing (or not doing), be knowledgeable about what’s going on in the business world. It’s surprising what can affect your business, even things happening thousands of miles away.
Build Financial Strategies - Build a strong relationship with your bank when times are good. Then, when you need help during a tough time you have already built up a level of trust (see our previous month’s Business Tips on banking). Network with potential investors and keep in touch with them, so that if your business needs money during a period of tough growth you know who to turn to for support. Know the state of your finances at all times.
Track Your Sales - Keep a log of all sales so that you know what business you’re doing every day and where your business comes from. Maintain an up-to-date sales strategy. Set sales targets that are challenging but realistic.
Manage Your Marketing - Make sure you have an emergency marketing plan that reduces current expenditures but still provides the exposure you’ll need. Carry out regular market surveys - provide your customers what they want today rather than what they wanted yesterday. Customers love to be asked.
Care for Your Customers - Remember who ultimately provides success to your business: your customers. Make their care a priority and outstanding excellent service a benchmark, and when tough times arrive, you can still depend on your loyal customer base.
Keep an Eye on Your Competition - Watch what makes them successful, and what makes them fail. Learn why their customers are loyal to them. Analyse their strength and weaknesses.
Build a Support Network
Who are the people you’ll need to turn to if times get tough for your business – Accountant, Lawyer, Creditors, Employees, Financial Planner, Government Officials, Landlord, Consultants, Competitors, Media? Think about your circle of acquaintances,(e.g. family and friends etc.) Who among them have skills, knowledge or experience that might help you? Make sure you’re networking and building that support system now. No one can survive tough times alone. When things are going well and you least feel like you need support, is just the time you need to build it.
Practicing prevention ensures you won’t be taken by surprise. Building a support network ensures you’ll have help when you need it. Preserving your cash flow ensures you won’t be caught in a cash bind. Recovering your receivables ensures a steady cash flow. Reducing your costs during tough times ensures your business can continue to function, even if it’s at a reduced level, until things get better. Thinking about tough times before they arrive will make you better prepared to weather the storms when they hit.
CHAMBER PROMOTION TO OFFICE MANAGER
The Sooke Region Chamber of Commerce is very pleased to announce the promotion of Chamber Office Administrator Aline Doiron to the position of Office Manager.
Aline came to the Chamber a little over a year ago with over 16 years of office administration experience, and has worked tirelessly with our Board of Directors this past year to organize every aspect of the Chamber’s internal and external administrative and policy needs.
Highly skilled with evolving technology, she has also taken a lead role in the development of the Chamber’s website, in maintaining the Chamber’s Twitter and Facebook platforms, as well as coordinating all internal and external media relations regarding advertising and marketing.
Aline has been instrumental in organizing the majority of the Chamber’s events such as the Monthly Mixers, Newcomers Club Meetings, Awards Gala, Golf Tournaments, Annual General Meeting, and the list goes on.
Most importantly she has provided extraordinary customer service to everyone contacting the Chamber office for assistance whether member, non-member, visitor, partner organization or general public.
The Sooke Region Chamber of Commerce’s AGM is scheduled for Saturday, December 6th in the Potlatch Room of Sooke Harbour House at 12:00 p.m.
The SRCC is still accepting nominations for Board members and information is available by contacting the Chamber office.
Written by Michael Nyikes, Chamber president
NOMINATIONS FOR 2015 BOARD OF DIRECTORS
In accordance with the Constitution and Bylaws for the Sooke Region Chamber of Commerce, nominations for members to serve on the Sooke Region Chamber of Commerce Board of Directors are now open. Nominees must be members in good standing and self-nominating is allowable. This two-year term begins January 1st, 2015. Please give this matter serious consideration and if interested, complete the Nomination Form for 2015 Board of Directors. The deadline to submit your nomination form has been extended to Wednesday, November 17th, 2014.
The Chamber is looking for a total of 12 directors and encourage members to join the Sooke Region Chamber of Commerce Board of Directors and be directly involved in helping make Sooke a more vibrant community!
The Sooke Region Chamber of Commerce is pleased to announce the continuation of the existing Chamber Board of Director members:
- Michael Nyikes (as past president)
- Terry Cristall
- Joanne Walsh
- Travis Butler
Thank you to the residents and businesses in Sooke for your amazing support and fantastic questions submitted to the Chamber for the upcoming Sooke Municipal All Candidates Forum. We are proud to host this important event, which will be held on November 4th at 7:00 pm in the Prestige Oceanfront Resort ballroom.
Please make sure to attend as there will be a public microphone for questions from the general public.
With a very large turn-out expected, the Chamber encourages car-pooling to the event if possible.
Visit our events webpage to view answers the councillor and mayoral candidates provided for 5 key questions posed by the Chamber.
NEWCOMERS CLUB LUNCHEON
November 22, 2014 - 1:00 pm
SOOKE FIRE HALL
2225 Otter Point Road, Sooke BC
Fire Chief Steve Sorensen
Lunch prepared by Sooke Firefighters
Followed by a tour of the facility.
$10 donation per person.
"The Newcomers Club is a get-together for relatively new residents to the Sooke region (3 years or less) to meet with other newcomers as well as learn about our local community in the areas of history, recreation, volunteer opportunities, local amenities, services and businesses, along with other topical items that are important to the future of the community and its residents."
Meetings take place at various venues throughout the Sooke region, typically on a monthly basis with local guest speakers.
~All newcomers to the community are invited~
Please RSVP to the Chamber office
2014 SOOKE SANTA PARADE!
Sunday, November 30th, 2014
Parade starts at noon
(Assembly at 11:00 am)
Assembly at Sooke Elementary School Parking Lot, marching west along Sooke Road to Shields Road and culminating at Sooke Community Hall on Eustace Road.
With the holidays just around the corner, please mark your calendar for this year's annual Sooke Santa Parade on November 30th! The parade starts at noon from Sooke Elementary along Sooke Road to Shields Road, culminating at the Sooke Community Hall of Eustace Road where hot dogs and hot chocolate will be available.
There is no charge to participate. If you know of anyone who is interested in participating in the parade with a float, vehicle, walking group or as a volunteer, please forward and share the attached form to submit to the Chamber office.