May 28th marked the launch of the Faster Together campaign – a national volunteer based initiative designed to encourage up-take of COVID-19 vaccinations.
Within a short period of time, dozens of organizations representing business, industrial and educational sectors, labour unions, as well as individuals have come together to help develop a campaign, around the theme “Getting vaccinated can bring us back together, faster”.
The volunteer Task Group is co-chaired by Bruce Anderson of Abacus Data & spark*advocacy, and Hassan Yussuff, President of the Canadian Labour Congress, and welcomes any organization or individual that wants to help use the creative materials the campaign will make available to reach people and encourage vaccinations.
The latest research by Abacus Data shows that 21% of Canadians are hesitant about getting a COVID-19 vaccination. This is the principal target for the messages Faster Together is putting into a free-to-use digital warehouse. spark*advocacy has donated the creative and production time for the campaign and Abacus Data has provided research on the same basis. The project benefited from early encouragement and counsel from the Canadian Life and Health Insurance Association, the Canadian Bankers Association and BIOTECanada as well as officials working in the public sector who are deeply involved in these matters.
According to Bruce Anderson: “We welcome everyone who wants to be part of this volunteer effort – it’s easy and makes a difference”. According to Hassan Yussuff: “Getting vaccinated is the quickest way for all of us to get back together safely and return our economy to health.”
Want to help? Visit Faster Together for more information, and help spread the word.